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Citroën began as an industrial venture, a firm whose identity was closely linked with the personality of an extraordinary man.
More than eighty years on, the same pioneering spirit continues to drive the company. This spirit exists – naturally – in the products made by Citroën, as well as in the hearts and minds of the staff. |
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| The Identity |
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| Citroën was the name of an exceptional man. Trained at the Ecole Polytechnique, an elite engineering school, André Citroën was a brilliant technician. But he was also an adventurer and an inventor of modern style. The stamp of his personality remains integral to the identity of the company that he founded in 1919.
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This creative drive is combined with a strategy of market conquest that underpins Citroën’s spirit of innovation. A Citroën is a unique, meaningful, inspired object that looks like no other car. The brand name also stands for quality. And since the quality of both products and services is central to the company’s image and to the loyalty shown by customers to the brand and its network, Citroën has implemented a certified quality system through which it is aiming to identify and satisfy customer expectations even more effectively.
In their day-to-day work, Citroën personnel are committed to pursuing growth and efficiency through a culture of constant progress. |
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The founder’s pioneering spirit thus extends well beyond the brand’s products, to encompass the action of the men and women who work for the company, to serve customers… and the world around them.
Citroën has already made the environment a priority concern. Across its network, the company has put in place tools and services designed to address environmental problems and, ultimately, to improve the image of the industry as a whole. |
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| People |
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| Citroën’s 13,164 employees, 5,848 of whom work outside France, all contribute to the company’s results. In France, 1,616 people work at the head office and in central services, while a further 5,700 are involved in commercial activities outside head office. In 2003, Citroën hired 133 new managers for France, 90 of whom were aged under 30. |
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| Network |
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| In France, Citroën has almost 350 sales outlets, more than 2,500 Citroën Authorised Repairers, 320 Official Spare Parts Distributors and 745 Eurocasion licensees. |
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In Western Europe, the company is represented by 12 subsidiaries and three importers running a total of almost 1,500 sales outlets, around 3,700 Citroën Authorised Repairers and 970 Official Spare Parts Distributors.
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| In the rest of the world, the network comprises 71 importers, 9 subsidiaries, 1 jointventure in China and 1,359 sales outlets. |
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| ISO certification |
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To reach its target of being one of the top three automotive networks for service quality, Citroën has initiated an ISO 9001 certification process for all its activities.
This process, which was completed for the whole of Europe in March 2004, reflects Citroën’s continuous efforts to improve efficiency and service. |
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